Case studies
What changed, and how
These are SEO and digital marketing engagements — what the site looked like when we started, what we actually changed, and what moved as a result. Every number here comes from Search Console or the client's own reporting.
If you're looking for the full gallery of things we've built, that lives in the portfolio. Our own products are on the products pages.
How these engagements run
The same four steps, whether it's a one-off project or an ongoing retainer.
Audit before anything else
- We start by finding what's actually blocking the site — thin pages, missing structured data, broken canonicals, no local signals. The audit decides the work; we don't arrive with a fixed package.
Fix the technical foundation
- Metadata, schema, canonical URLs, sitemaps and redirects come first. Content published on a broken foundation doesn't rank, so this is never skipped.
Then build the content
- Pages written for how people actually search locally — real places, real terms, real questions — rather than keyword-stuffed filler.
Report against Search Console
- Progress is measured against Google's own data, not a vanity dashboard. That's also where the numbers in these case studies come from.
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The work
Each one has its own write-up — the starting position, what we changed, and the numbers.
Want results like these?
Every case study started with a conversation. Let's talk about what you're trying to build or grow.